Social Media Strategy for Web Start-Up
We are currently developing a social media strategy for a web start up company. The study compares and contrasts  the costs and benefits of web 2.0 tools to drive traffic and community building. The final result will be a scenario analysis of several options to develop and market the site. is tasked to
  1. develop an evaluation methodology for social media
  2. develop several cost / benefit scenarios
  3. write a report with strategic recommendations
Web Strategy for Start-Up
21 March 2009